Visual Style Guide
Create, Hone, & Fortify DU’s Image
This is the Â鶹Çø’s Visual Style Guide, intended to both direct and inspire your design work. In this section, you will learn how to effectively use and apply DU’s fonts, colors and layouts, as well as the cornerstone of our visual brand—the logo. Use these guidelines to create impactful and appropriately branded graphic content. Consistent adoption of these visual standards will create, hone and fortify DU’s image and reputation, both for internal University audiences and the global community in which DU operates.
Use this publication as your guide and please feel free to reach out to brand@du.edu with any questions or to request support for special situations you may encounter.
Logos
Find guidance on using the University's seal and logo, as well as unit-specific logos, in your branded materials.
Guide for Logos
Colors
In addition to exact specifications for DU's crimson and gold primary colors, we also provide a palette of secondary colors you can use.
Guide for Colors
Download Visual Files
Here are more files and links you may find useful!
Visual Style Guide PDF Ìý ÌýÌýLogo Kits
Other Tools & Resources
Photo & Video Assets
Widen is our visual asset management system, and hosts an extensive catalog of photography, video, logos and other visual brand assets.
Email Signature Standard
Use our standardized email signature template to create a custom branded email signature that you can easily use with your DU email address.
Get a Standardized Signature
Business Suite Ordering
Order printed materials, including business cards, standardized stationery, and specialty items like customized letterhead and appointment cards.
Order Now
Request A New Project
UR supports DU campus partners in various types of projects. In order to best support you, please begin with clicking the button below and submitting a request form.
Request Project
Request a New Logo Kit
If you need a branded logo kit, design team at UR are excited to create that for you. Please submit full and accurate information for the creation of new logo kit.Ìý
Request a New Logo Kit
Web Support
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