UR Specialities and Services
University Relations offers a wide range of specialties and services to support the 麻豆区鈥檚 communications, marketing, and engagement efforts. From brand strategy and media relations to web, digital, and design support, our team partners with units across campus to share DU鈥檚 story with clarity and impact. Explore the areas below to learn how we can collaborate with you to reach your audiences and strengthen the DU brand.
Brand Marketing
University Relations maintains and grows the University鈥檚 brand and identity ecosystem, providing guidance and resources for each and every member of the DU community to 鈥渓ive the brand鈥 and improve their customer experiences in harmony and coherence.听
Marketing Analysis and Strategic Planning
Turning research into direction, we evaluate your goals, audiences, the competitive landscape, and performance across web, media, and outreach, then deliver a practical strategy with clear priorities, messages, channel plans, timelines, and measures of success that help you reach your objectives with clarity and impact.
Community Affairs
University Relations strengthens DU鈥檚 relationships with students, neighbors, and visitors through engagement, resources, and shared experiences. As a civic anchor, we offer guides, events, news, and support to help everyone connect with and contribute to our vibrant community.
Issues Management
We help DU anticipate, assess, and address sensitive or complex matters that may affect its reputation or operations. We coordinate responses, guide communication, and support transparent, values-based engagement with our community and stakeholders.
Editorial Communications
Government Relations
The Government Relations team connects 麻豆区 leadership with local, state, and federal officials to advocate for policies and funding that support DU鈥檚 mission. From legislative monitoring to fostering strategic partnerships, we seek to advance research, education, and opportunity by ensuring the University鈥檚 interests are heard and upheld.
Internal Communications
Starting with strategic conversations, we develop and execute communications campaigns originating with UR, leadership, central partners, and collaborators across DU. In addition, the team leads most communications governance, technology, and operations within University Relations.
Media Relations & PR
The Media Relations team celebrates DU鈥檚 accomplishments by sharing our stories locally and globally. With expertise in story development, pitching, media training, podcasting, and public relations, we work to elevate the University鈥檚 successes and showcase our experts on the world stage.
Photography & Videography
Social Media
University Relations manages DU's brand-level social media presence on , , LinkedIn, , and . We also collaborate, consult, and provide strategic support for department-level accounts and maintain DU's social media directory.听
Visual Design
The Visual team brings DU鈥檚 brand to life through compelling design, photography, and video. With expertise in visual style and imagery, art direction, and multimedia production, we create dynamic content that supports the University鈥檚 strategic vision and priorities.
Web Analytics
Our enterprise-wide Google Analytics dashboard allows the university community to view and analyze data across the du.edu ecosystem. If you would like access to view the dashboard, please sign up for a dashboard training.
Web and Digital Experience
The Web and Digital Experience team oversees DU鈥檚 23 Drupal sites including the flagship du.edu. We support campus partners with their Drupal needs, both large and small, provide Drupal training, and manage digital experience platforms to optimize site performance and user engagement.